Privacy Policy

Privacy Policy

We treat your Personal Information as confidential (although we reserve the right to disclose this information in the circumstances set out below). We keep it on a secure server and we fully comply with all applicable UK and European GDPR Data Protection and consumer legislation.

When you shop on this Website, you need to input Personal Information such as your name, e-mail address, billing address, delivery address, telephone number, product selections, credit card or other payment information and a password. We may also collect information about where you are on the internet (eg the URL you came from, IP address, domain types like and .com), your browser type, the country where your computer is located, the pages of our website that were viewed during your visit, and any search terms that you entered on our website (“User Information”). We may collect this information even if you do not register with us.

We do not hold credit card information within our systems, however the payment partner companies are required by law to keep the information. This information is outside of our control and therefore is their responsibility.

You should be aware that this site is being monitored and may capture information about your visit that will help us improve the quality of our service.

We use your information only for the following purposes:

Processing your orders
For statistical or survey purposes to improve this Website and its services to you
To serve website content to you
To administer this website
If you consent to it, to notify you of products or special offers that may be of interest to you.

We may contact you for any of the above purposes whether by telephone, email or in writing.

When you create a shopping account you will be given the option to receive information from us by post or e-mail, about products, promotions or special offers which we feel may be of interest to you. In the event that you do not wish to be contacted for such purposes, ensure that you tick or untick the appropriate box as you go through the registration process. You may unsubscribe from our contact list at any time by following the unsubscribe link in our emails or telephoning us on 0121 423 1160. We are open  between the hours on the contact page

We will not release your Personal Information to any company outside of Devine Ride Ltd for mailing or marketing purposes unless you have given your consent.
Be aware that if requested by the police or a government authority investigating suspected illegal activities to provide your Personal Information and /or User Information, we are entitled do so.

When entering any of our contests or prize draws, you provide your name, email address and mailing address. When you enter a contest or prize draw, you are also included in our newsletter list to receive notice of promotions, specials and new additions to the Website. You may unsubscribe from this news list by following the unsubscribe instructions in any email received.

We  do not currently use Cookies on our website currently so you will not be asked to accept a cookie notice. Please check back frequently to see any updates or changes to our privacy policy. For the purposes of the Data Protection Act 1998, the Data Controller is Devine Ride Ltd at the address below. Questions regarding this Policy should be directed to the same address.

Devine Ride Ltd,
Unit 2B (Adj) 187, Long Lane,
West Midlands
B62 9EP

Our website contains links to third party websites operating their own terms and conditions and privacy policies. Devine Ride Ltd is not responsible for the policies of any linked third party sites.

Data breaches

In the unlikely event of of a data breach, you will be informed by email, telephone or letter in the first instance. Once we  have assessed the severity of any breach and we have made contact with you, we will then give you instructions on he best course of action to take in order to protect yourself.

Data Access , viewing and deletion of your personal data

You may access your data by logging into this website at any time to view and edit your data

If you wish to have your customer data removed from our systems, then you can delete your account information yourself, however, to ensure this is done 100%, please email us by using the contact us page, after you deleted your account to inform us of your intentions.

If you would like a copy of any data we hold for you, please email us with a request and we will make the information downloadable in a simple format.

Data retention

We hold your data for up to 6 years for accounting and UK tax legislation unless you request to have it removed, however external accounts data will still be retained for HMRC.

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