About Devine Ride Ski Snowboard Skate Watersports Shop

About Devine Ride Ski Snowboard Skate Watersports Shop – “our story”.

We are a local Ski, Snowboard and Watersports shop originally based in Cradley Heath and now currently trading from our Long Lane shop in the Halesowen area, serving the Birmingham and West Midlands conurbation.

In our 9th year of trading ,we are a family run business and are all passionate Skiers, Snowboarders and Watersports enthusiasts.

We offer a friendly, professional, value for money service and take personal pride in what we do. From a Ski or Snowboard Boot fitting to a Ski or Snowboard service to a Helmet fitting. We offer a one to one personal shopping service to help you get the best out of your Ski and Snowboard gear.

All Skis and Snowboards are serviced on site and not sent away to the other end of the country, causing damage,worry and stress wondering where they are.

In addition to the servicing and prep element, we sell tuning and servicing equipment in our online shop. We can offer very competitively priced DIY Ski and Snowboard tuning tools, Ski waxes, other related tuning items and Ski Snowboarding Servicing Accessories.

We are continually adding new items to the online shop, so check back for a look from time to time. If you require any brands or items that aren’t in the online shop then please contact us via the Contact Us page as we can more than likely obtain them for you.

We can offer a competitively priced Ski and Snowboarding Servicing package to suit all pockets from our Service Centre Workshop (see Prices Page) in Halesowen. We welcome Ski and Snowboard Clubs and can offer pricing concessions for large and repeat orders.

Company history and the early years of Devine Ride

Over 15 years ago we embarked upon a journey into the Ski and Snowboarding world. Like many who have “had a go” at these great sports we certainly didn’t think this “scene”, was something we would ever get into but here we are – hooked !!! line and sinker.

We have never looked back and now both our sons are avid Skiers and Snowboarders. The eldest champing at the bit to do a season or two and the youngest, eager to progress into the Freestyle Snowboarding scene.

We are active members of the following Skiing and Snowboarding Forums and Social Groups (Click a button to see or join them):-

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